◆ TWO PRODUCTS · FREE FOREVER TIER · 14-DAY TRIALS
SAVE $658/YR
VS. CATTLEMAX.
Sale Barn for breeders who sell online. HerdBook Pro for commercial herd management. Pick one — or run both. Cancel anytime.
◆ PRODUCT 1 — SALE BARN
FOR BREEDERS WHO SELL ONLINE.
A marketplace & storefront toolkit. Free for one listing, or $29/mo for unlimited + full storefront + buyer CRM.
◆ RANCHER
Get your ranch on the map and start receiving inquiries.
- ◆1 active listing
- ◆Public Sale Barn presence
- ◆Inquiry inbox
- ◆yourranch.theranchhero.com subdomain
- ◆Identity verification badge
- ◆Trust score profile
◆ BREEDER
The core toolkit for small breeders who sell year-round.
- ◆Unlimited listings
- ◆Full ranch storefront + photo gallery
- ◆Breeding records & pedigree on listings
- ◆Digital contracts & e-signatures
- ◆Buyer CRM & inquiry routing
- ◆Subdomain storefront (yourranch.theranchhero.com)
- ◆14-day free trial
All plans billed monthly. Cancel anytime. Optional 2.9% fee on escrow-protected sales. Direct sales are always $0.
◆ RANCH OPERATOR BUNDLE
SELL ONLINE
AND TRACK THE HERD.
ONE PLAN.
Sale Barn Breeder + HerdBook Pro, bundled. Unlimited listings, unlimited head, full storefront, USDA 840 Reader Mode, VS 1-27 exports, breeding records — the full stack for a commercial ranch that sells direct.
- ◆Everything in Sale Barn Breeder
- ◆Everything in HerdBook Pro
- ◆Unlimited listings + head
- ◆14-day free trial
$58/MO SEPARATELY
SAVE $9/MO · $108/YR
START 14-DAY TRIALOne card, one invoice. Cancel anytime — drops you back to Rancher + HerdBook Starter.
FOR COMMERCIAL HERD MANAGEMENT.
63% cheaper than CattleMax. Starts free. Lock in $19/mo for life if you're one of the first 50.
◆ FOUNDING COMMERCIAL PARTNER
First 50 Pro subs lock at $19/mo for life
◆ STARTER
Free forever. Kick the tires on your first 50 head — no card.
Up to 50 head
- ◆Up to 50 head
- ◆USDA 840 EID validation
- ◆Basic weight & health tracking
- ◆Breeding records
- ◆No credit card required
◆ PRO
The full commercial-grade toolkit for operations running 300+ head.
OR $290/yr · save 17%
- ◆Unlimited animals & events
- ◆USDA 840 EID · Reader Mode · bulk scan
- ◆Bulk weight entry · ADG · growth curves
- ◆Breeding, pedigree, calving calendar
- ◆Health events & withdrawal tracking
- ◆VS 1-27 interstate movement exports
- ◆Pen assignments & rosters
- ◆Multi-user (up to 3 seats)
- ◆14-day free trial
◆ ENTERPRISE
Feedlots, multi-ranch, and seedstock ops that need a seat-by-seat platform.
OR $990/yr · save 17%
- ◆Everything in Pro
- ◆Unlimited team seats
- ◆Custom domain (herd.yourdomain.com)
- ◆API access for integrations
- ◆White-label compliance exports
- ◆SSO/SAML (coming soon)
- ◆Priority support & onboarding call
- ◆Dedicated account manager
◆ VS. CATTLEMAX
$658/yr cheaper than CattleMax for unlimited head.
◆ VS. YOUR SPREADSHEET
Save 4 hrs/mo reconciling. At $50/hr ranch-time that's $2,110/yr returned.
◆ COMMERCIAL MARKETPLACE
Cow-calf sales, pen lots, feeder offers — H2 2026. Pro & Enterprise included.
◆ VALUE CALCULATOR
HOW MUCH DOES HERDBOOK
SAVE YOUR RANCH?
Drag the slider to your head count. We'll show you first-year savings vs. CattleMax and vs. a spreadsheet.
◆ HERDBOOK PRO
$290
/YR · ANNUAL PLAN
◆ VS. CATTLEMAX
$948
SAVE $658/YR
◆ VS. SPREADSHEET
$1,950
SAVE $1,660/YR
◆ YOUR FIRST-YEAR SAVINGS
$2,318
◇ Assumes CattleMax Commercial at $79/mo, spreadsheet admin at 2 hrs/mo base plus 30 sec per head per month at $50/hr ranch-time. HerdBook Pro annual plan shown. Your mileage will vary — these are conservative defaults.
◆ FOUNDING RANCHER — 50 SPOTS
LIFETIME BREEDER ACCESS, FREE.
Early ranches who join before we hit 50 sellers get every Breeder feature for life — no subscription, ever. You’re not paying us; you’re helping us prove this works. When it does, you’re the ranch with a two-year head start.
◆ SIDE BY SIDE
COMPARE PLANS.
| SALE BARN | BUNDLE | HERDBOOK | ||||
|---|---|---|---|---|---|---|
| FEATURE | RANCHER | BREEDER | OPERATOR | STARTER | PRO | ENTERPRISE |
| Active listings | 1 | Unlimited | Unlimited | — | — | — |
| Ranch storefront | Basic | Full | Full | — | — | — |
| Subdomain (yourranch.theranchhero.com) | ◆ | ◆ | ◆ | — | — | — |
| Buyer CRM & inquiry routing | — | ◆ | ◆ | — | — | — |
| Digital contracts & e-signatures | — | ◆ | ◆ | — | — | — |
| Animals tracked | — | — | Unlimited | ≤ 50 | Unlimited | Unlimited |
| USDA 840 EID validation | — | — | ◆ | ◆ | ◆ | ◆ |
| Reader Mode (stick scanner) | — | — | ◆ | — | ◆ | ◆ |
| VS 1-27 interstate exports | — | — | ◆ | — | ◆ | ◆ |
| Multi-user seats | — | — | Up to 3 | — | Up to 3 | Unlimited |
| Custom domain | — | — | — | — | — | ◆ |
| API access | — | — | — | — | — | ◆ |
| Price | Free | $29/mo | $49/mo | Free | $29/mo | $99/mo |
◆ FAQ
FREQUENTLY ASKED.
Do I have to pay to list cattle?+
No. Every ranch gets a free storefront and one active listing on the Rancher plan. You only pay when you need unlimited listings or full HerdBook tooling.
What's the difference between HerdBook Starter (free) and HerdBook Pro ($29)?+
Starter is genuinely free forever, up to 50 head, with 840 EID validation, basic weight/health tracking, and breeding records — no credit card required. Pro ($29/mo or $290/yr) unlocks unlimited head, Reader Mode for stick scanners, VS 1-27 interstate exports, multi-user access, and removes PDF watermarks. Most commercial ranches land on Pro. The first 50 Pro subscribers lock in $19/mo for life as Founding Commercial Partners.
What's the Ranch Operator Bundle?+
Sale Barn Breeder ($29) + HerdBook Pro ($29) bundled into one $49/mo subscription — saves you $9/mo ($108/yr) vs. paying for each separately. You get unlimited listings, full storefront, buyer CRM, unlimited head, USDA 840 Reader Mode, VS 1-27 exports, breeding records, everything. Single card, single invoice, 14-day free trial. Cancel drops you back to Rancher (free) + HerdBook Starter (free up to 50 head).
Will there be a commercial marketplace for cow-calf / feeder cattle?+
Yes — targeted H2 2026. Pro and Enterprise HerdBook subscribers will get included access to list pen lots, feeder groups, and cow-calf offerings on a separate commercial marketplace (distinct from the seedstock-focused Sale Barn). We'll notify every HerdBook subscriber ahead of launch.
What's the transaction fee?+
When a buyer pays through Ranch Hero escrow, we charge 2.9% + Stripe fees. That covers signed contract, transport handoff, and buyer protection. You can always sell off-platform with zero transaction fee — escrow is optional.
Can I cancel anytime?+
Yes. Cancel from your billing dashboard any time — your data stays intact and your storefront drops to the Rancher tier.
Do you take a cut of my sales?+
Only on escrow-protected sales (2.9%). Direct sales through your storefront — buyer pays you via Venmo, check, wire, whatever — we take nothing.
What happens after the 14-day trial?+
You'll be billed the plan price monthly starting day 15. No charge during the trial. Cancel before day 14 and you're not charged.
Can I upgrade or downgrade later?+
Yes — prorated automatically. Upgrade to unlock more capacity, downgrade to Rancher (free) to pause without losing your data.
◆ GET STARTED
START FREE.
UPGRADE WHEN YOU'RE READY.
It takes about 3 minutes to get your storefront live. No credit card needed on the Rancher plan.
CLAIM YOUR RANCH STOREFRONT